When an unsubscribe link is present in the email header of a newsletter or email marketing campaign, Hotmail will treat it as legitimate, inbox-eligible email. Newsletter and email marketing campaigns can include either a mailto: or URL unsubscribe link as part of the email header depending on their own preference, according to the new Hotmail rules. One of the ways that Hotmail will decide if a newsletter falls into the graymail category is by the presence (or absence) of an unsubscribe link in the email header. We call this type of unwanted email graymail, and we are excited to announce five powerful tools to help you take control of your inbox, get rid of graymail, and keep track of the email that’s important to you…” “…75% of the email messages that people reported as spam are really legitimate newsletters, offers, or notifications that you just don’t want anymore. Including list-unsubscribe email header information in newsletter and email marketing messages is not an entirely new concept, but the way Hotmail is treating newsletter and email marketing messages which DO NOT include a list-unsubscribe email header has changed since it declared war on graymail in October, 2011.Īs part of Hotmail’s new war on graymail, newsletter and email marketing messages that do not contain a list-unsubscribe email header will be sent directly to the Hotmail spam folder, even if the recipient subscribed to the newsletter or email marketing campaign.
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